The Itch to Find a Niche

- The niche for last month’s cover story profile, The Sharper Image, is to offer the best in electronic gadgetry, as is evidenced by the wealth of high-tech products, many of which it designs and manufactures itself.

- And consider this month’s cover story: Sovietski Collection. You don’t get any more niche than its unusual product mix: Soviet MiG pilot helmets, hand-crafted Polish sabers, Lomonosov porcelain tableware, and even a genuine Soviet “Strizh” spacesuit.