The Issue That Can be Ignored No Longer
In short, the guidelines are meant to elicit direct marketers’ help in thwarting, among other crimes, consumer identity theft — which, in case you didn’t know, is the fastest-growing crime in America. At present, the U.S. Justice Department reports that up to 700,000 people a year are victimized.
As a direct marketer, you are the repository for your customers’ PII, so it’s imperative that you take precautions to safeguard the information in your database. The following are among the DMA’s new guidelines:
- People:
- Ben Perez
- Donna Loyle
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