The Issue That Can be Ignored No Longer
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In related news, The DMA last month announced new initiatives to help direct and interactive marketers protect consumers’ personally identifiable information (the acronym is PII — best to memorize it, because you’ll probably see more of it from now on). PII includes a customer’s name, credit card number, social security number, address and other pertinent data.
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- People:
- Ben Perez
- Donna Loyle
Reported Donna Loyle
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