The Issue That Can be Ignored No Longer

“Do-not-call lists are here. Do-not-spam regulations are being introduced. Do-not-mail legislation may not be far behind. The privacy issue may be the biggest concern the direct-to-consumer industry has as it moves forward.”

These were the sobering words of Ben Perez, president of the Millard Group and chairman of The Direct Marketing Association’s (DMA) 11th Annual Catalog-on-the-Road Conference, which was held in Boston last month. “The direct marketing industry is on the government’s radar screen regarding privacy,” he continued, “and the attention is at a level that shouldn’t be ignored.”