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This is easier than it sounds—you can do the whole thing on a simple spreadsheet, and when it’s done, you’ll be able to see exactly what combinations of RFM are strongest for your business and your customers, you’ll know exactly how much stronger some segments are in real dollar terms and you’ll be able to figure out who to mail more to, and who to mail less to.
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- Companies:
- McIntyre Direct
Susan McIntyre
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