Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The rule of RFM says that customers with “stronger” RFM values will produce “higher” response rates and sales. Which is intriguing, as far as it goes.
But to create real-world mailing plans, we usually need to know much more—specifically, we need to know exactly how to rank our customers, and exactly how much stronger our results will be from our higher RFM-value customers.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 AllNext »
0 Comments
View Comments
- Companies:
- McIntyre Direct
Susan McIntyre
Author's page
Related Content
Comments