Editor’s Note: Notes on the iPad

"I think it's a great idea," wrote Loren McDonald, vice president of industry relations at Silverpop, on his response to the iPad. "For consumers, yes iPad catalog/retail apps should provide a better shopping experience — better personalization, ability to interact with images better than on the Internet, and better social interaction — e.g., ability to immediately engage with other people that have purchased the product in question, etc."