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"I think it's a great idea," wrote Loren McDonald, vice president of industry relations at Silverpop, on his response to the iPad. "For consumers, yes iPad catalog/retail apps should provide a better shopping experience — better personalization, ability to interact with images better than on the Internet, and better social interaction — e.g., ability to immediately engage with other people that have purchased the product in question, etc."
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- Companies:
- Sierra Trading Post
- Silverpop
- Places:
- U.S.
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2017/11/Melissa-Campanelli.jpg&w=51&h=51&c=true)
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