The infoUSA-Direct Media Deal: The Experts are Buzzing, What’s Your Take?

The shift online where you can prospect for new customers more efficiently has made it tougher for list companies. If a list company doesn’t have a robust online component, it’ll shrink and ultimately get bought out or close.

I’m sure in the near future Direct Media, like Millard [including Mokrynskidirect], will be cutting out jobs to try and become more profitable. In terms of what it means for the catalog industry, ultimately a catalog will be used as a marketing vehicle for our customers with very little prospecting done — what store catalogs are now.