The infoUSA-Direct Media Deal: The Experts are Buzzing, What’s Your Take?

Charlie Silver, vice president of marketing at Bloomingdale’s By Mail:
The list business has gotten more difficult to make money in for a number of reasons. Postage and paper increases have driven the cost of producing a catalog much higher. So it’s harder to prospect for new customers economically. Co-op databases have also been a tough competitor to list companies.