The infoUSA-Direct Media Deal: The Experts are Buzzing, What’s Your Take?

Catalogers are loyal to their individual list brokers, and not as much to the firms themselves. Therefore, I don’t see a lot of change as a result of this. What’s more, infoUSA does seem to operate these business fairly autonomously. Direct Media’s presence in the B-to-B markets will also be of value to infoUSA. I don’t see this having much impact on the list industry as a whole.