The infoUSA-Direct Media Deal: The Experts are Buzzing, What’s Your Take?

Here’s what the observers had to say:

Stephen R. Lett, president of Lett Direct:
This is a smart move on the part of infoUSA. It has acquired three of the most respected list brokerage/management firms in the business — Millard Group, Mokrynskidirect and now Direct Media. With approximately 60 percent of all prospect names being selected from one of the co-op databases, the brokers are working hard to retain the same dollars. This move helps ensure that these companies, now part of infoUSA, will retain what business is out there.