The infoUSA-Direct Media Deal: The Experts are Buzzing, What’s Your Take?

2. The opportunity to keep Direct Media’s management and top staff intact indefinitely;

3. The chance to invest in new products and services; and

4. To improve its internal systems to enhance daily services to customers.

In announcing the deal, infoUSA chairman/CEO Vin Gupta had this to say: “Direct Media’s expertise and impeccable reputation combined with the new technologies from infoUSA will better serve our combined customers and grow our business.”