The infoUSA-Direct Media Deal: The Experts are Buzzing, What’s Your Take?

Then again, it’s a little surprising considering that Direct Media was sold to Acxiom nearly 12 years ago, only for Direct Media’s management team to buy the company back four years later. But a lot has changed in eight years, and in retrospect, the deals have little in common.

That said, I tend to base some of my opinions largely on what clusters of people in the industry have to say. So I felt that for this column, readers would be better served to hear what their colleagues, competitors and experts felt. Here are some opinions. And this being an open forum for discussion, I encourage you to add your own comments in the post-a-comment box at the end of this article.