The infoUSA-Direct Media Deal: The Experts are Buzzing, What’s Your Take?

In the case of the ALC-MKTG deal, ALC wanted MKTG for its complementary lists and experienced management team. Although one could make a good case that infoUSA is looking to become as big as it can be by buying up all the list firms, I sense that each one fits into place where it belongs in the big company. And with ALC, here too was a puzzle piece that seems, at least on the surface, to fit.