The infoUSA-Direct Media Deal: The Experts are Buzzing, What’s Your Take?

Mark Amtower, founding partner, Amtower & Co.:
I guess Vin Gupta paid less for Direct Media than he will on the Super Bowl. How many major independent list management and brokerage firms are there now?

Conclusion:
With big deals like this one, as well as the other recent big list deal — American List Counsel’s acquisition of the list management division of MKTG Services — I don’t sense much in the way of reckless absorption. Say what you will about Vin Gupta and infoUSA, but there’s no denying a broad-reaching game plan is in effect here.