The infoUSA-Direct Media Deal: The Experts are Buzzing, What’s Your Take?

Phil Minix, president of MCM Electronics:
Direct Media is our list broker and manager. I’m conflicted about how I feel about it. On the one hand, it should give Direct Media access to additional data and products that should help us. On the other hand, I’m concerned that infoUSA is getting too big. So it’s one of those “time will tell” things. I am a bit afraid that too much consolidation in this area will lead to less creativity, higher pricing, etc.