The infoUSA-Direct Media Deal: The Experts are Buzzing, What’s Your Take?

George Hague, senior marketing strategist for J. Schmid & Associates:
Acquisitions happen. It’s part of the free market economy. We’re seeing strong M&A activity throughout the catalog market. So it only makes sense that we would see similar activity in the industries that service catalogers.

From the catalogers’ perspective, you’ll see more list and data services under one roof. Smart catalogers will likely be able to take advantage of more integrated services, especially for house data mining, prospecting and processing. Once the dust settles, find out what integration is happening. You may have to probe a little. For the companies that use their services, there will likely be some good opportunities.