The infoUSA-Direct Media Deal: The Experts are Buzzing, What’s Your Take?

But with the rise of the co-op databases (cheaper, better response, simpler and faster to acquire), and with the Web, consolidation in the traditional catalog list industry was inevitable. Consolidation will continue, as will what I see as the current “reinvention” of the traditional catalog list industry until it catches up with today’s wildly changed marketplace.