The infoUSA-Direct Media Deal: The Experts are Buzzing, What’s Your Take?
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
By
Paul Miller
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
But with the rise of the co-op databases (cheaper, better response, simpler and faster to acquire), and with the Web, consolidation in the traditional catalog list industry was inevitable. Consolidation will continue, as will what I see as the current “reinvention” of the traditional catalog list industry until it catches up with today’s wildly changed marketplace.
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
Related Content
Comments