The infoUSA-Direct Media Deal: The Experts are Buzzing, What’s Your Take?

Susan McIntyre, president, McIntyre Direct:
When infoUSA purchased Mokrynskidirect in June 2006, the talk was that Mokrynski now could become stronger by offering many more services, which would be better for Mokrynski and better for its clients. Today, the respected Mokrynski brand is gone, and the few remaining staffers have been consolidated into infoUSA’s Millard brand. These changes don’t necessarily make happy customers.