4 Best Practices for Mobile Video Success

3. Don't forget about mobile apps. The same advice applies to video in mobile apps. An effective e-commerce strategy engages consumers where they are. Not showing video within your app limits its e-commerce effectiveness and costs you sales.

4. Address the differences between tablets and smartphones. Keep in mind that people interact with tablets and smartphones in different ways. A tablet can act much more like a desktop or laptop computer. You can use a HTML5 player with full functionality in a tablet experience. In a smartphone environment, the screen is smaller, and consumers almost always use the native player by default. When mobile video uses a mobile device's native player, the functionality is often stripped out, leaving only your content to speak for itself. Knowing this, make sure your content is engaging to your customer and can stand on its own.