4 Best Practices for Mobile Video Success

Given the rising influence of video on e-commerce, particularly with the increasing use of mobile devices, retailers need to take mobile into account when it comes to their video programs. Following are best practices retailers can adopt to help drive success with mobile video:

1. Don't take a "one size fits all" approach. With the growing number of smartphones and tablets used by consumers of all ages to access the Internet — and the fact that Americans are spending more time looking at their mobile devices than at a television — make sure that videos are ready for the small screen. Meet consumers where they are, and optimize that experience. Being an omnichannel retailer is about recognizing where the consumer wants to interact and adapting the experience to them, not cramming one experience into every channel in the same way.