4 Best Practices for Mobile Video Success

Clearly, video can have a significant impact on e-commerce. The study also found that mobile is growing in importance with regard to video plays. Mobile devices made up about 19 percent of e-commerce video plays in 2013, and analysis showed that smartphones and tablets accounted for more than 25 percent of total video plays during last year's second quarter (the survey's research period). Analysis also determined that in some retail categories (e.g., personal care and jewelry) mobile video plays were even higher, with the majority of video plays in personal care happening via mobile device.