4 Best Practices for Mobile Video Success

Video is no longer a "nice to have" feature in e-commerce. Its ability to engage shoppers and increase conversion rates and revenues make it a necessary tool in any retail marketer's arsenal.

The positive effect of video has been validated in a Liveclicker study of the video programs of some of the largest retailers in the U.S. In that, we found that the average order value (AOV) for customers that watch video on a product page was at least 50 percent higher than a site's overall AOV for more than half of the retailers surveyed. Furthermore, retailers with video on most of their product pages had a 68 percent higher AOV than retailers that had video on just a few of their product pages.