The Value of Building Your Brand in China

2. Recognize that business relationships have a significant personal dimension. One firm we worked with was involved with a Chinese firm that completed an acquisition. From Western perspectives, the acquisition could have been considered a solid asset to the proposed relationship. The Chinese firm was distracted and found the new people in the room totally confusing. To develop relationships in China, continuity and consistency are quite important. Executives involved in developing these relationships must stay the course.