The Value of Building Your Brand in China

Knowing that the 2011 growth plans of many companies depend on succeeding in China’s markets, we've identified several lessons that firms must recognize if these plans are to yield the desired results. All of them require a willingness to embrace new ways of doing business:

1. Success won’t come quickly. Even though growth is galloping in China and many firms have had to learn to adapt to "China speed" in product development, relationship building in China doesn't occur overnight. It takes much longer to build a relationship in China that delivers on sales and profits.