The Value of Building Your Brand in China

Going forward, a China growth strategy must respond to the needs of the China market itself. This requires a massive transformation in strategy and thinking. In Western markets, firms win business on the basis of product, service and price advantages. Then they focus on building a strong customer relationship in order to sustain that business. In China, firms win business on the basis of relationships first. Then they focus on the product, service and price challenges that are on the minds of their customers to sustain that business.