The Value of Building Your Brand in China

After the dinner, to our dismay, we heard the Chinese senior delegate lament the waste of time that had taken place. When we asked why he felt that way, his response was, "The mayor didn’t come to the dinner." In China, involvement of key government officials is a prerequisite to anything of consequence being done. There are critical third parties (e.g., government, design institutes, universities, etc.) that must be included in the relationship if it's to flourish.