The Impact of the New Mobile Shopper: Today’s Challenges and What Enterprises Will Need for Tomorrow’s Market

Forrester continues by asserting that to remain competitive and meet evolving consumer expectations, retailers must enhance their commerce platforms with SaaS options to provide customers with more streamlined support. SaaS commerce platforms remove many of the inevitable complexities and hidden costs when businesses use homegrown or on-premise solutions. With SaaS solutions, businesses can more easily streamline and expand their commerce platform offerings and meet customer needs.