The Impact of the New Mobile Shopper: Today’s Challenges and What Enterprises Will Need for Tomorrow’s Market

Challenge No. 3: Innovation and agility suffer at the expense of long upgrade cycles. Many businesses suffer a compounded effect when high-maintenance hardware systems limit their ability to respond to today's competitive market. According to a recent Forrester Research report, the way we now think of commerce technology has fundamentally changed due to far-reaching customer touchpoints. Retailers must seek to "innovate and optimize the customer experience … by leveraging an agile commerce platform, one that can be exposed through services, managed in the cloud, and extended to support changing business needs over time."