The Impact of the New Mobile Shopper: Today’s Challenges and What Enterprises Will Need for Tomorrow’s Market

• a single code base for all web experiences;
• a single site for all web experiences;
• reduction in maintenance risks and release cycle times;
• a single, device-agnostic URL structure;
• noncompeting search engine optimization format; and
• a consistent and optimized experience across all web-enabled touchpoints.

Consumers expect to be recognized when purchasing, regardless of channel, and demand real-time access to product inventories and data — information that empowers them to make informed, unrestricted purchases.