The Impact of the New Mobile Shopper: Today’s Challenges and What Enterprises Will Need for Tomorrow’s Market

Challenge No. 2: Consumers demand a seamless experience across channels. Ideally, no barriers should exist for consumers between brick-and-mortar storefronts, mobile commerce and online shopping experiences. Businesses that can't provide consistent product selection, promotions, pricing and service across both the brand and consumer devices will fail to satisfy their customers’ rapidly changing needs. To meet these needs, businesses should seek commerce platforms that offer the following standards: