The Impact of the New Mobile Shopper: Today’s Challenges and What Enterprises Will Need for Tomorrow’s Market

By choosing a commerce platform with a public API, retailers can implement a solution that supports mobile-friendly, responsive websites and the ability to create custom, native mobile shopping experiences that are seamlessly connected. The versatility of APIs allow for site development to be completed a single time and scaled across all devices, allowing enterprises to leverage the ever-growing power of mobile and enable a superior mobile experience.