The Impact of the New Mobile Shopper: Today’s Challenges and What Enterprises Will Need for Tomorrow’s Market

Retailers must focus on closing this gap and building sites with the user experience in mind. Align to mobile design best practices from the beginning to ensure optimal user and brand experiences, including the following:

• remember the universal axiom of "function over form";
• focus on performance as the single best way to rise above the noise; and
• keep simplicity as a cornerstone and optimize design for performance and usability in all user environments.

Another powerful way to accomplish this is to implement a commerce platform with public APIs. Many APIs are being used to deliver digital content and connect to mobile consumers, regardless of location. An extremely flexible API can easily adapt to new mobile technologies and is a critical element to meeting future consumer needs.