The Impact of the New Mobile Shopper: Today’s Challenges and What Enterprises Will Need for Tomorrow’s Market

Challenge No. 1: Consumers are increasingly moving to mobile for purchasing and now demand mobile-optimized experiences. The mobile experience has redefined the human experience. According to Cisco, mobile devices will outnumber the world's population by the end of this year. The new realities of our connected world reveal new consumer habits. IDG reveals in its 2013 mobile survey that 56 percent of smartphone owners and 73 percent of tablet owners use their device to shop online. These numbers are only expected to climb.