The Impact of the New Mobile Shopper: Today’s Challenges and What Enterprises Will Need for Tomorrow’s Market

The prolific adoption of mobile technology has dramatically transformed online shopping behaviors. As personal technology continues to evolve and integrate more deeply into our lives, the increasing divide between legacy commerce platforms and consumer desires will continue to widen. But retailers have another choice in SaaS platforms. Businesses poised for success will invest in these innovative solutions that both create efficiencies and build customer connections by tapping into the growth of mobile technology and allow for the rapid response to market conditions.