The Impact of the New Mobile Shopper: Today’s Challenges and What Enterprises Will Need for Tomorrow’s Market

Though digital retail began taking shape in the 90s, the experience has transformed dramatically since the advent of personal technology. The 21^st century brought the rapid adoption of mobile devices, compelling retailers to maintain both traditional and mobile-friendly sites. The evolution to mobile and consumers increasing comfort with online shopping across all platforms has created a number of challenges for enterprise businesses. Here are three challenges that retailers need to address in order to meet the changing needs and demands of their customers: