International E-Commerce: Going Global

Strategy. An investment in market due diligence can pay off in the critical path of gaining internal alignment among a broad stakeholder group. From the executive team or board of directors to department heads in merchandising, marketing, operations and finance, everyone will have a say in the proposed international expansion. Having a sound analysis of the financial and competitive opportunity of international e-commerce grabs the attention of the right managers, and quickly gives a sense of priority vs. other internal projects typically focused on the domestic market.