International E-Commerce: Going Global

A Three-Step Solution
So, how can retailers get the go-ahead from upper management to go global? Here are three steps to follow to get executive buy-in:

Market Opportunity. Initiate a robust market assessment that includes financial opportunity and competitive "white space." Determining market potential, or the "size of the prize," provides a baseline business case to help e-tailers understand resource requirements needed at later stages to reach end goals. Establishing a strong case for international e-commerce expansion can vary dramatically by country or region as market data is inconsistent or may require costly market research.