International E-Commerce: Going Global

However, in our experience with large e-tailers' international planning, their inability to handle internal barriers has been most vexing. Inadequate executive buy-in, disagreement on the size and risk of the opportunity, brand risk, lack of resources, defining the desired customer experience, and return on investment-challenged business cases all contribute to international projects being put on the back burner. But for how long? Worldwide e-commerce growth will likely peak in the next two years to five years, so building your international foundation should be happening now.