International E-Commerce: Going Global
The idea of selling
internationally is enticing,
yet the challenges are
many. Here’s how to
do it right.
By
Jim Okamura
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
The recently published Visa e-Commerce Cross-Border Handbook for U.S. retailers illustrates cultural barriers that merchants may face, helping them develop their Canadian online strategies. The handbook recommends creating a Canadian experience by using Canadian English, metric measurements and ensuring marketing campaigns reflect the country's unique seasonality and ethnic diversity.
1 Comment
View Comments
- Companies:
- Amazon.com
Related Content
Comments