International E-Commerce: Going Global
The idea of selling 
internationally is enticing, 
yet the challenges are 
many. Here’s how to 
do it right.
The recently published Visa e-Commerce Cross-Border Handbook for U.S. retailers illustrates cultural barriers that merchants may face, helping them develop their Canadian online strategies. The handbook recommends creating a Canadian experience by using Canadian English, metric measurements and ensuring marketing campaigns reflect the country's unique seasonality and ethnic diversity.
- Companies:
- Amazon.com
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