International E-Commerce: Going Global

Solution providers in payments and fraud management are also improving their international capabilities, allowing retailers to focus on their core business — generating and serving customer demand.

Global Challenges
While opportunities are plentiful for international e-commerce expansion, my firm's research also points to many challenges for retailers. Customer-facing barriers need to be addressed by e-tailers of all sizes. High shipping costs and customs duties are factors that degrade the shopping experience for consumers. And providing customers with return options further complicates the process. Finally, the cultural nuances of a market will always prove challenging for a foreign retailer.