International E-Commerce: Going Global

Online retailers of all sizes are selling internationally, and many more are on their way. The potential upside is vast, yet challenges are many and few best practices have yet to emerge.

So why are online retailers growing beyond their domestic markets? Slowing e-commerce growth rates in the U.S. and U.K., especially when compared to high growth in populous markets like China and Brazil, provide motivation to go global. Also, in many markets where e-commerce has yet to hit the apex of growth (based on early sales indicators), the appetite for U.S. brands and products is strong.