International E-Commerce: Going Global
The idea of selling
internationally is enticing,
yet the challenges are
many. Here’s how to
do it right.
By
Jim Okamura
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While only a few considerations and challenges have been touched on here, all retailers venturing abroad must ensure they understand the basic pitfalls that first movers have experienced. With a greater wealth of knowledge available, sophisticated technology, analytics and experienced business partners, retailers seeking greener pastures abroad have a lot to gain — and greater resources to help them succeed.
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- Companies:
- Amazon.com
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