International E-Commerce: Going Global
The idea of selling 
internationally is enticing, 
yet the challenges are 
many. Here’s how to 
do it right.
The opening of Apple's Shanghai, China flagship store, with 25 more slated for China, marks another milestone in global brands' international retail expansion. But while store-based international expansion has been the privilege of the biggest multichannel brands, online retailers can expand another way: through international e-commerce.
- Companies:
- Amazon.com
Related Content
Comments
