The Customer Acquisition Generation Gap Redux

For retailers, the challenge is clear: there's a need to appeal to both generations without alienating either of them. Jumping too quickly into a digital-only experience that caters to millennials is to walk away from a piece of the $3 trillion buying power that boomers still wield. However, catering only to boomers doesn't work as a long-term strategy. Boomer spending will slowly decline as millennial incomes and discretionary spend increases.