The Gamification of Shopping

There are other ways retail has gone into the gaming business. To encourage foot traffic and boost sales, the best brands are increasing their in-store entertainment value through interactive experiences. Take the example of what Carlsberg did in Denmark: it combined two complementary technologies, NFC and BLE (Bluetooth Low Energy), to deliver a cool customer engagement that extends out to social. NFC helps on the "pull" side when a customer requests info, while BLE is for the "push" side where retailers want to push info to shoppers.