The Gamification of Shopping

You can bet that omnichannel retailers will remain focused on this trend. Where's it all going? In the end, I think it's about playing the game in such a way that all the players in the ecosystem get to benefit, whether customers, retailers or those who move around the money. This means coming up with an app that connects data to payments to rewards to social, then all the way back to data. That's a game everyone will want in on.