The Future of SEM: What Marketers Need to Know

*Importance of rich content. Jasra notes that rich media such as audio, video, Podcasts, Flash and AJAX are getting more popular. The trend will continue to increase, he says, because the rich content will eventually be “all spiderable by search engines.”

*The wonderful world of widgets. Jasra says everyone loves widgets and just about every Web site has some. He predicts there will be more interactive widgets from Google, Yahoo and MSN.