The Future of SEM: What Marketers Need to Know

*Smarter spiders. Search spiders are continually getting smarter and that will eventually mean you don’t have to worry as much about having your content up high within the page code or eliminating JavaScript from a site’s main navigation. Jasra says. As the spiders get smarter, they should soon be able to comprehend various types of complex JavaScript code. He also notes that as long as you have good content, location also won’t matter as much because of the increasingly intelligent spiders.