The Future of SEM: What Marketers Need to Know

Manoj Jasra, director of technology at Enquiro Search Solutions, a search engine marketing firm in Kelowna, British Columbia, Canada, recently shared his thoughts on SEM changes in a blog entry. He warns marketers of some key factors to watch for:

*Growth of personalized search. Because this is becoming more prominent, Web site operators have to work hard on Web site messaging to lure their target audience and keep them on the site. They’ll also have to keep a close watch on the competition to make sure their message and offerings are comparable.